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Article: Sparkle with Confidence: Twinkles Dental Jewelry Introduces Preciosa® Crystals

Sparkle with Confidence: Twinkles Dental Jewelry Introduces Preciosa® Crystals

Sparkle with Confidence: Twinkles Dental Jewelry Introduces Preciosa® Crystals

For over five decades, Preciosa® crystals have been synonymous with exquisite craftsmanship and unparalleled brilliance. Nestled in the Crystal Valley of Bohemia, just like Swarovski, Preciosa® harnesses the region's silica-rich sand to create crystals that dazzle with 264 unique rays of light. Twinkles Dental Jewelry, your trusted provider of dental bling, is proud to announce the replacement of Swarovski crystals with Preciosa® crystals, ensuring your smile sparkles with the utmost radiance.

Why the Switch?
Swarovski's recent Global Brand Strategy led to significant changes in their product line, resulting in the discontinuation of crystals specifically designed for retail sales. Access to Swarovski crystals is now restricted to entities involved in the creation of finished products or designs as part of a service.

However, even for those companies granted permission to purchase Swarovski crystals, stringent regulations apply. They must sign a Brand Control Agreement, which prohibits the use of the "Swarovski" brand name or trademarks in any advertising or product descriptions. This means that while companies may purchase Swarovski crystals, they are unable to openly disclose their use to customers.

Find our Preciosa collection here >>

This change left many seeking alternative brands, leading Twinkles Dental Jewelry to explore superior options. Enter Preciosa®, renowned for seamlessly blending tradition with innovation to produce lead-free crystals of unparalleled quality. With Oeko Tex® certification guaranteeing safe skin contact, Preciosa® crystals emerge as the perfect choice for dental adornment.

The Preciosa® Advantage:

  1. Bohemian Craftsmanship: Just like Swarovski, Preciosa® hails from the Crystal Valley of Bohemia, boasting a heritage of fine crystal making.
  2. Unrivaled Brilliance: Preciosa® flatback crystals reflect 264 unique rays of light, setting a new standard for brilliance in the market.
  3. Quality Assurance: All Preciosa® products are proudly crafted in the Czech Republic, EU, adhering to the highest standards of quality and craftsmanship.
  4. Widely Available: With Preciosa® rhinestones readily accessible, Twinkles Dental Jewelry ensures a seamless transition to a brand trusted by professionals and consumers alike.

Navigating the Change
Swarovski's decision to restrict access to their crystals prompted a reevaluation of supplier relationships and product offerings. As the industry adapts to these changes, Twinkles Dental Jewelry remains committed to providing top-tier products and services. By embracing Preciosa® crystals, Twinkles ensures continued access to premium dental jewelry without compromising on quality or style.

Crystal Clear 2.3Mm - 6 - Pack Tooth Crystal


At Twinkles Dental Jewelry, your smile is our priority. With the introduction of Preciosa® crystals, we uphold our commitment to excellence, ensuring your dental adornments shine with unparalleled brilliance. Trust Twinkles for all your dental jewelry needs, and sparkle with confidence every day.

Visit our webshop to explore our dazzling collection of Preciosa® crystal dental jewelry.  Let your smile sparkle with Twinkles Dental Jewelry today!

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